Thursday, July 30, 2015

MONEY 74 - RIGHT/LEFT BRAIN


THIS IS MY 74TH BLOG ON UNDERSTANDING MONEY TOOLS

In this blog we are going to explore the very important topic of “right and left brain” thinking and how it will affect us in choosing a partner, partners or growing a company. I have been fairly heavily involved with this topic since 1981-82.

We have heard the term right-brain or left-brain type of person for years. How do we define these terms? Very concisely a left-brain dominant person is associated with logic, numbers, analytics and reasoning. A right-brain person is associated with music, creativity, emotion and seeing the big picture in things.

These psychological differences were first presented by Roger Sperry in 1981. Since then, there has been considerable dispute on any accuracy between psychological and physical aspects of the brain.  For this blog I am going to separate the psychological from the physical matter, and only deal with psychological consistencies I have witnessed through the years.

What got me onto this topic? A couple weeks ago I had coffee with a new acquaintance who promoted himself as a successful individual consulting for very small start-up companies, helping them grow and throw the initial public offering stages (becoming a publicly traded stock company). My intrigue in meeting was to see who this individual was, his capabilities, his background, and his thinking process. A little background on this individual; one major employer all his life, quite intelligent, retired, and self-contained. As we left our coffee meeting I did my usual thing; summarize, generalize, further analyze. With these observations I thought I could compliment this individual with my background, however he would never permit me into his world, and how different our thinking process was/is. This brought me to this topic for discussion and blog.

Okay, let’s really start the basis for this blog. When choosing partners, hiring employees or interviewing for a job position, it is wise to know the people who you will be associating with from a psychological standpoint. Above I mentioned the given traits for right and left-brain thinkers. It is “very important” to be balanced, and I will give examples to this below. Many companies, even large companies have gone through bankruptcies because of these imbalances. It is so tempting to interview for a partner, see his academic or professional strengths and say “yes” because you both think alike. “Birds of a feather flock together.”  Perhaps this is not good. You need a “compliment” to your thinking process, not a “clone”. 

Statistically it has been proven the best CEO’s are right brain thinkers. These are individuals who can envision the “big picture”, where the company should be going, and leave the details to the “rest of us”. Many companies have an accountant running their companies, detailed people who put bottom line first, not the big picture including marketing/sales or human beings. Many of these companies end in failure. There is one individual, whose name I won’t mention but you could Google him, who has/had an accounting background and was hired as president or CEO for three or four airlines 20 years ago and bankrupted all of them.  He departed each airlines with hefty, gold plated retirement packages. Amazing, the “good old boys” club exists!

Left-brain thinkers, which include myself, are analytics. We have a tough time coming up with the initial ideas, but have no problem taking the topic and evolving it into something meaningful. This type of person sees the details, issues, problems that can exist or currently exist.

Many companies hire corporate psychologists. When I was helping grow the oil/gas company Energetics, Inc. we hired an outside consultant who was a psychologist who specialized in corporate work. We had a wonderful company, great employees who would help one another at any needed moment, and wanted the company to continue on that path. At that point we were at approximately 200 employees. The psychologist would interview each individual with the objective of finding problems, strengths, weaknesses, work objectives, etc. This person also worked along with our human resource department on the type of person we wanted in each department as a compliment, left-brain/right-brain.  The psychologist was very acquainted with the term “Peter Principle”, and we wanted to know the levels we could comfortably advance an employee. (We have covered this terminology in past blogs.)

Friends of my wife and I in the late mid-1980s, were quite successful. The wife happened to be a well-respected psychologist who specialized in working with companies. She was the psychologist who worked with Braniff Airlines, which failed. After it filed for bankruptcy she had mentioned to me that one prime reason for failure was that they did not follow her recommendations, and hired the same type of person over and over.  You need to have balance in thinking; right-brain, left-brain.

Now, here is the difficult part of this. Sometimes you don’t see the value in different thinking processes, and it may be somewhat uncomfortable. Best to give you an actual illustration. The wife who I mentioned in the last paragraph asked if I would want to participate in one of her all day, interactive seminars, at no charge to me. I accepted. It was a wonderful experience and very informative.  If you are growing a company or thinking of taking a partner on, I strongly recommend finding something similar for yourself.

The first step was a very comprehensive and long questionnaire I had to fill out at home prior to the seminar. The seminar was in a comfortable but large hotel room with about 100 people in attendance. The top three right and left brained people were separated out for an illustrative work project. Unsuspecting, I was pointed out to be one of the top three left brained thinkers out of 100 people in the room and a close friend who was the CEO of a fairly large company was selected as one of the three right brained thinkers.  In this part of the seminar each group of us was given a large “marker board” with the same topic to work through and identify steps to resolutions. First, our two groups were asked to leave the room and go to separate areas. We had 20-30 minutes to outline how we were going to solve the problem/topic. Our group, the left-brain analytics, had it outlined and defined in 10 minutes, and we were all in agreement. Then, we had to come back into the seminar room and make our presentation to the audience. The right-brained group, including my friend, never had agreement on the topic, and their outline consisted of about 3 items; the audience laughed. Not that ours was better, but different. Our presentation was over-kill, detailed and long. The right-brain people could see the big picture, but didn’t know how to go from A to Z.

One more illustration from this seminar and then we will close this blog. In the same seminar we separated working with only one other person, but of the opposite “type of brain thinking”. We were each given a large piece of white paper, marker pens and the task was to draw a house in conjunction with partner.  We had 15 minutes to do this. The stipulations were that one person could draw only one line, then the other person would draw the next line to construct the house. Sounds easy, yes? Wrong. Almost every person in the room had a difficult time working with their given partner. These people were all smart, the seminar was quite expensive, why did they have problems, what happened? In my situation, the first line I drew for the house was the base/floor or foundation. The next line should be the walls, yes? Then, perhaps comes the roof, then windows, doors, chimney and so on….logical to me. However, to my partner and frustrating to me they put the roof on the paper before the walls, then something else but not in order of my thought process and expectations.  This was typical of everyone in the room with some people getting so frustrated through this process they actually quit working with their partners.

Wow, so simple and yet so complex; we can’t work together.  We think so differently, but perhaps compliment each other if given the right work environment and freedom. We need to learn to listen to others, and understand their thought process.

I hope this blog gives you something to think about.

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