THIS IS MY TENTH POST ON UNDERSTANDING MONEY TOOLS
BANKING AND FINANCING 2
Money! Money! Money!
This is a topic that you never want to touch upon when you’ve had a
scotch or a couple glasses of wine! Outrage will win!
So, you want to start a new small business, retail store,
manufacturing, etc. You need money
for starting the business and operating capital. The first type of loan that pops to mind is a “line of credit”. A line of credit is for a certain
amount of money, at an interest rate that might fluctuate with a standard such
as prime, discount rate, London Inter-Bank Rate, etc., for a fixed period of
time. The bank normally wants your
corporation, if you have a corporation, to sign and then also wants personal
guarantees to the loan.
Lines of credit are very difficult to obtain, and a bank
normally doesn’t want to have the line any greater than the assets you
currently hold in the bank. So
what you are doing is essentially borrowing the money from yourself. Any risk lending from a bank is history.
How about a credit card for your store or business offered
by your bank? Banks wanting your
daily cash deposits and other business will normally grant your business a card
with a limit to $25-35,000, and perhaps an interest rate around 11-12%. Credit cards are not secured by assets,
so they have risk of default on any balance owed. Here are some games banks are
playing. They get your business,
offer the credit card, let’s assume with $35,000 as a limit. For business you use the card and make
your monthly payments on time. All
of a sudden the bank drops the amount available to you, let’s say to $25,000, this triggers a
lowering of your personal credit score, and because of the lower credit score,
they raise your interest rate to perhaps 20-30% interest. Now, it is harder for you to pay off
the balance because of high interest, and you are trapped, and it hurts your
business. You wonder why we have
business problems today!
Let me give you an example where financing changes closed a
successful business I helped start. The company was called Auto Source, Ltd.,
started in 1986 in Denver, Colorado.
Our concept was to lease vehicles to people with one flat fee, $500, and
we sourced our cars and trucks directly from the major car companies and their dealers
fleet departments. Being straight
forward and honest with customers about pricing we were able to hire some top
managers from auto dealers. Our
financing was at a low rate from one of the large banks. All of a sudden the major car companies
started to build financing into their pricing to protect their dealers, the 1%
or 2% interest. Well, we couldn’t
compete with traditional bank financing rates and finally closed our doors.
Qualifying for money has become very difficult in the past 5
to 6 years, as we have discussed.
Also, the financial analysis banks use has changed. For my generation of people it was
always build assets, when you need money you can borrow on your assets or sell
some off. Today, banks look
heavily at income statements and give little regard to assets on a balance
sheet. Yes, hard assets have been devalued, however what happens to the
individual who thinks he has job stability with his corporation and a good
income and the company decides to down size and sever many jobs? No income and
can’t pay the mortgage and bills.
Private financing has always been an option. The ground rules here have changed,
too. First, let me tell you that
there is no such thing as the “trickle down” theory for money from the rich.
Many individuals and private money sources are looking at returns of 25% and
greater to make a loan, and/or a percentage of your business. Most times you will lose your business
under these financials conditions or be tied to miserable constraints. Venture
capital firms fall into this group.
Here is another personal situation that went from success to
losing the business. I am relating personal experiences to you in hopes that
similar things will not happen to you.
I have written business plans and helped finance two restaurants, one in
Denver and on in Durango, Colorado. The fine continental food restaurant in
Durango is what I will address. I had two other partners whom I had known
previously, and then we took on another partner who was a lawyer and CPA who
brought in the majority of the money and had 62% of the corporation, my side
retained 38% and a management agreement for operations. I knew what could happen and discussed
potential events with my partners.
To a tee, what I said could happen, did happen. After 3 months in business we were very
successful and above pro-forma.
The controlling partners abrogated our management contract, kicked us
out, flipped the restaurant to a new name and corporation and continued on. Not the smartest, but not the dumbest
person in the world I did the logical and sue. Ever try to sue a “lawyer” representing himself and being
out of state? Finally, after more
thousands of dollars wasted chasing him, I wrote it off. Another story to
toughen oneself, but you can’t have too many! Lesson to be learned is best to use the services of a good
lawyer and accountant, but don’t take them in as partners as they will in many
cases protect themselves first.
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